After working for one of the biggest market research companies in the UK (The Fieldbox) where I worked on big market research projects such as Fashion, Beauty, Technology Automotive and the list goes on… I learned a lot in the marketing and market research industry and decided to open my own company, an online Boutique which is specially designed for celebrity look, created for people that would like to dress just like celebrities but not willing to spend too much. I decided to put my skills into action by gathering some research companies together. I decided to do more research in what women like to wear, and what is more important, we asked a lot of women on the street of Oxford Circus and Westfield Shopping centre if they appreciate quantity or quality when shopping. we found out that 80% would like products that last a life time (Quality) 10% were not bothered about the products they buy and 10% don't mind buying cheap products (Quantity) their words were ''cheap and cheerful''...
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